Sales management & Product development

ARCUS translates marketing strategies into practical and functional definitions of market segments and characteristics to assist in contextually attractive product adaptation and development. Through activities such as audits (financial and operational), diagnoses and appraisal of service delivery in line with corporate targets ARCUS will improve corporate sales and maximize the effectiveness of all resources with the company, institute annual review of process and document work flows to continually improve efficiency and sales growth.

Services provided:

  • Market segment definition
  • Targeting/utilization of low cost delivery channels
  • Product competitiveness
  • Brand development and management
  • Work and document flow analysis
  • IT application and reports
  • Product/Service client impact evaluation